Why Your Business Needs An Internet Marketing Strategy To Stay Ahead

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions:

• What are long-tailed keywords?

• What is keyword density?

• What is Web 2.0?

• How do you set up an autoresponder?

• How do you change the tags on your website?

• How do you create videos and audios for your website?

If you are like most business owners, you can’t answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.

Business Has Changed.

Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.

In the recent past it was normal for a business to spend several thousands per year on directories like the Golden Pages / Yellow Pages. Now businesses find that this sort of advertising simply doesn’t work any more, it simply costs more than it brings in.

Today’s savvy business owner realises the Internet is the future. Worldwide, more than 2.6 billion searches for local businesses are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search Golden Pages / Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way, and have an effective internet marketing strategy to stay ahead.

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

ow to Stop an Online Gambling Addiction

Now even though gambling online is used mostly for entertainment purposes the advantage of earning cash may cause an individual to get addicted. You see it only takes one time for an individual to hit the jackpot when gambling online and they can almost immediately become hooked on the euphoria of winning. Now as with any addiction the individuals who have the problem always claim that they can stop when they want to and deny having a problem, however if you follow these straightforward steps you just might be able to stop the addiction of gambling online.

Step one, in our attempt to stop a gambling online addiction is, admit that you have a gambling online problem to yourself and your family and accept that you need help to stop. Step two if you are using a credit card to pay for your addiction of gambling online then cancel the card. You can ruin a good credit rating and may get yourself into so much debt that you may not be able to pay it back.

Step three, contact Gamblers Anonymous for counseling services as well as online support, this step is very crucial as it would allow you to see if you can overcome your addiction. Also remember there is no shame in attending these meetings because you are taking a positive step to dealing with your addiction. Step four, once you have found a GA group in your area make it a point to attend meeting at least weekly, it will make it a lot easy for you to overcome your gambling online addiction as you will see that there are many other individuals with the same problem you have and if they can manage to kick the habit then so can you.

Step five, you need to reduce all contact with these gambling online games, so what you need to do is visit the website ‘Gameblock’ and download the software which allows you to block all gambling online sites. Step six, find another activity that would replace the time you would usually spend on these gambling online games, for instances you can take up exercise, you can read or spend more time with your family. The final step, step seven, even though you are attending the gamblers anonymous group what you could do is make an appointment to visit a therapist as gambling online can be a substitute for something that is lacking in your life. In closing, remember that we are all humans, and we all make mistakes in life what separates us is those who recognize they have a problem and get help, so do it today.